How We Helped Syners Kick-Start Their Online Communication and Generate Over 1,300 Leads for Heat Pumps

Syners s.r.o. had operated for many years primarily through referrals, large-scale contracts, and a strong reputation built on experience and expertise. However, they recognized weaknesses in their marketing efforts. They had no presence on social media and lacked strong online communication. They decided to change that – and we helped them develop a strategy that delivered results. Within just a few months, the company transformed from having no online presence into a brand that reached thousands of people and generated over 1,300 leads.

The Challenge

Syners was a stable company with many satisfied customers, but aside from their website, they were practically nonexistent in the online world. They lacked a digital identity – a significant issue in a time of growing competition and seasonal fluctuations. They were looking for a way to stand out among companies that had been investing in advertising for years.

Key Challenges:

Brand-new profiles with no history – lacking content, reviews, and visibility
Strong competition and increasing public skepticism (doubts about device efficiency, subsidies, etc.)
The need to build everything from scratch while delivering immediate results

IndustryHVACClientSyners s.r.o.ServicesComprehensive strategy – brand building, lead generation, offer expansionGoalGenerate leads for heat pumps and build online credibility

The Steps That Worked

1

Strategic Campaign Setup and Building Trust

At the beginning, we focused on creating a visually strong and easy-to-understand identity. We filled the new social media profiles with authentic content: photos and videos from installations, information about the product range, and the benefits of the equipment. We showcased the team’s expertise and experience through real fieldwork, which significantly increased credibility.

2

Performance Advertising with a Clear Offer

Using ads on Meta platforms, we reached the right target audience and presented an attractive offer: a discount of up to €1,000 on heat pumps, including assistance with securing state subsidies. The ads were simple, clear, and honest. Instead of complex calculations, we offered people a real solution to their problem – efficient and affordable heating.

3

Conversion-Optimized Landing Page and Automated Communication

A key part of the strategy was a well-structured landing page containing all the essential information – about the company, subsidies, installation process, and savings options. It inspired trust and clearly guided visitors toward submitting their lead. Once contact details were captured, an automated email and SMS sequence followed, helping increase the number of serious leads.

Measurable Results

More than 1,300 leads

In less than a year of collaboration, we successfully generated over 1,300 relevant leads at an average cost of around €10. The campaigns reached more than 300,000 people, and within just a few months, the company established an online identity that had previously been missing. The Facebook profile gained over 300 followers, and Instagram more than 150 – despite the fact that raising brand awareness wasn’t the primary goal of the campaign.

New Segments and Consistent Results

Throughout the cooperation, we responded flexibly to seasonal fluctuations and the client’s capacity constraints. After the successful heat pump campaigns, we expanded into new segments – photovoltaics and air conditioning. Thanks to positive comments and feedback from real customers, we managed to strengthen trust and maintain consistent results. The client clearly saw the value of the campaigns – and although internal lead handling wasn’t always ideal, they decided to continue working with us on a smaller scale that better matched their operational capacity.

Success That Continues

This collaboration shows that even a company that has operated for years without marketing can grow significantly in a short time – if it has a partner by its side who understands its goals. The results were not only reflected in numbers but also in new opportunities that would not have emerged without the campaigns.