How We Generated 400 Leads for Air Conditioning Systems for Syners During Peak Season

Summer, Air Conditioning, and Ad Overload. If you think that during peak season there’s no chance to break through with ads that grab attention and bring real leads – we’re here to prove you wrong. For Syners, we created a simple yet well-thought-out campaign focused on air conditioning systems with installation. The result? With a budget of €1,200, we generated 400 leads, with the cost per lead just slightly over €3.

The Challenge

Summer is the golden season for air conditioning companies – but also the most competitive battleground.

Ad spaces are overcrowded, competitors are pushing special offers, and customers are bombarded with promotions.

So how do you create a campaign that stands out amid this chaos? And how do you gain the customer’s trust when everyone is promising the same thing?

On top of that, the client already had ongoing campaigns for heat pumps, so we needed to create a separate, clearly communicated offer that wouldn’t get mixed up with a different product.

IndustryHVACClientSyners s.r.o.ServicesOnline strategy for generating leads for air conditioning systemsGoalMake the most of the summer season and acquire new customers

The Steps That Worked

1

A Strong Offer That Addressed Customer Needs

At the beginning, we focused on creating a visually strong and easy-to-understand identity. We filled the new social media profiles with authentic content: photos and videos from installations, information about the product range, and the benefits of the equipment. We showcased the team’s expertise and experience through real fieldwork, which significantly increased credibility.

2

Effective Creative and a Quick-Submit Form

Using ads on Meta platforms, we reached the right target audience and presented an attractive offer: a discount of up to €1,000 on heat pumps, including assistance with securing state subsidies. The ads were simple, clear, and honest. Instead of complex calculations, we offered people a real solution to their problem – efficient and affordable heating.

3

Clear Strategy Focused on ROI

A key part of the strategy was a well-structured landing page containing all the essential information – about the company, subsidies, installation process, and savings options. It inspired trust and clearly guided visitors toward submitting their lead. Once contact details were captured, an automated email and SMS sequence followed, helping increase the number of serious leads.

Measurable Results

400 leads in a short time

We launched the campaign during the peak of the summer heat, and despite the intense competition, we managed to generate 400 leads in a short time, achieving a cost per lead of around €3. The ads reached over 80,000 people in the region.

Interest in the offer was so high that the client had to remove the “installation within 7 days” benefit from the ads – their team simply couldn’t keep up.

This experience only confirms that a great offer + the right strategy + a simple process = effective advertising, even during the busiest season.

Success That Continues

Even though this campaign was focused solely on seasonal support for air conditioning sales, the collaboration certainly didn’t end there.

Thanks to the strong results during the summer, the client confirmed that Facebook and Instagram ads can deliver not just visibility, but real business opportunities. That’s why they continued working with us to promote their year-round services – especially heat pumps, where we consistently achieve strong, high-return results.

Advertising That Goes Beyond Clicks

Even during peak season, when everyone is advertising the same thing, success is possible. If you know how to reach the right people in the right way, you can achieve results that exceed expectations.

For Syners, we proved that even air conditioning systems – which the client added to their portfolio later on – can become a strong product when marketing keeps pace with demand.

Want to know how to make it work for you? Contact us and let’s explore the opportunities in your segment together.