How We Helped Intel-DOM Become a Leader in Air Conditioning Sales and Installation in Eastern Slovakia

Intel-DOM from Trebišov is a smaller company that has always built on quality and fair communication, but lacked a stable way to acquire customers. Our goal was to ensure a year-round influx of orders, which led to the expansion of the team and strengthening the brand as the most reliable supplier of air conditioning in eastern Slovakia.

The Challenge

Air conditioning is a highly seasonal product—demand peaks in summer but drops during winter and transitional seasons. The goal was to ensure a steady and efficient flow of customers, stand out from the competition, and avoid wasting budget on ineffective ads.

Key challenges:

Tough competition – Large companies and independent contractors were fighting for the same customers.
Seasonal fluctuations – Demand dropped significantly in winter and off-season.
Low-quality leads – The client needed customers genuinely planning an installation, not just price quote collectors.

IndustryHVACClientIntel-DOMServicesPaid Ads, Visual Content, Conversion Landing PageGoalAttract quality customers all year round

The Steps That Worked

1

Dynamic Offers & Seasonal Strategy

In summer, we leveraged urgency (“Heatwaves are coming—order your AC in time”), in autumn and spring, we highlighted short waiting times, and in winter, we ran campaigns promoting air conditioning for heating, an opportunity competitors overlooked.

2

Authentic Content & Branding

The business owner became the face of the brand, instantly increasing credibility. We regularly shared photos and videos from installations, personal selfies of the owner with AC units, and educational posts on choosing the right device.

3

Effective Advertising & Conversion Page

We targeted households seriously considering AC installation. Instead of flashy graphics, we used real installation photos, clear benefits, and testimonials from satisfied customers.

Measurable Results

More than 1700 inquiries

During our collaboration, the company received over 1,700 inquiries at an average cost of €5.85 per inquiry, with peak season inquiries costing as low as €3. Before, winter installations were nearly nonexistent, but thanks to heating-focused campaigns, the company secured orders even in the off-season.

Campaign reach exceeded 350,000 people
Videos amassed over 800,000 views
Website attracted over 32,000 potential customers

A smaller company became a dominant player

The biggest success? Intel-DOM built a long-term reputation in Eastern Slovakia, significantly increased its customer base, and had to expand its team. What was once a small company is now a dominant player in the region, boasting 160+ Google reviews with a 5/5 rating.

Success That Continues

Our partnership with Intel-DOM has been going strong for nearly two years, and the company continues to expand. Today, it dominates its region, plans to broaden its service portfolio, and has invested in a new logo and visual identity. Thanks to smart marketing, it is no longer dependent on seasonal fluctuations and can strategically plan further growth.

1 700

inquiries with an average price of €5.85 per inquiry

350 000

people reached by our campaign

800 000

video views

32 000

website visitors

Client Testimonial

As the owner of Intel-DOM, I am extremely satisfied with IS Agency. Initially, I didn’t believe social media ads could work so well, but the results proved me wrong. The only regret I have is not starting sooner. From the moment we launched the ads, leads started pouring in—we just had to make calls and send offers. The entire collaboration has been excellent, even in the off-season, when we previously had little to no work. I highly recommend them to anyone still hesitant.

Dávid Zeman