How We Helped a New Hair Removal Salon Generate Hundreds of Leads

Starting a business in the beauty services industry isn’t easy – especially when you're opening a new salon in the capital city, where competition never sleeps. You have no reviews, no social media following, and no established name. And yet, you need new clients to start coming in as soon as possible.

The Challenge

That was exactly the situation SKINDEA salon was facing. The owner trusted us from the very beginning – she came to us through a recommendation from another client. She knew that for advertising to work, she needed to invest in it.

Our job was to prove that even a regular salon without any standout features can succeed. And that hundreds of leads aren’t out of reach – if you have a solid strategy and a wisely allocated budget.

A new salon with no history, in a city full of well-established competitors. No reviews, zero visibility, and offering a service that many others already provide – laser hair removal. On top of that, clients often don’t understand the differences between technologies and make decisions based on first impressions.

Our goal was to turn this “ordinary” salon into an appealing and trustworthy choice. Without unnecessary perfection. Authentically. Realistically. Just the way it truly works.

IndustryClientSKINDEAServicesComprehensive Strategy for Generating New InquiriesGoalAttract New Clients for Laser Hair Removal

The Steps That Worked

1

Authenticity Over Perfection

We didn’t use stock images or impersonal visuals. The ads featured real footage from the salon, a video of the hair removal process, and photos of the interior – simply what a woman would see upon arriving. The ads felt genuine and relatable.

2

Clear Focus and an Attractive Offer

We focused exclusively on one service – laser hair removal – and created a simple and easy-to-understand offer with a discount of up to €50. We built a conversion-focused landing page that highlighted benefits, answered frequently asked questions, showcased early customer reviews, and included photos of the salon.

3

Effective Advertising and Targeting

We targeted women who were interested in hair removal, beauty, self-care, or followed beauty-related profiles. We tested various formats – from short videos to simple graphics with key benefits. Thanks to ongoing optimization, we quickly found the combinations that delivered consistent results.

Measurable Results

Within just the first few months, the campaign became a key tool for building a client base.

The salon received over 350 leads, with approximately 20% resulting in actual appointments. All of this was achieved in a highly competitive environment, without any prior reviews or established brand presence.

The advertising costs totaled €3,200, and the conversion-focused landing page combined with automation (emails and SMS) ensured that every lead received the necessary information and support to help them make a decision.

Most importantly, the client saw from the very beginning that the advertising was doing its job – not only were women clicking, but they were actually showing up.

Success That Continues

Even though SKINDEA started with nothing, today the salon has a steady flow of new clients. The owner is very satisfied with the collaboration, and we continue working together.

This partnership proves that you don’t need an “exceptional” salon to attract customers. All it takes is trust, a reasonable investment, and a strategy that works.

350+

Leads Within the First Few Months

20%

Resulted in Booked Appointments

3 200 €

Advertising Costs

Client Testimonial

I’ve been working with the marketing company IS Agency for several months now, and I can confidently say that their professional approach to setting up social media advertising brought awareness of my services to potential customers in a short amount of time. They regularly keep me informed about campaign results, so I have a clear overview of everything. I definitely recommend working with them.

Zuzana Findrová