How We Helped the Dry Eye Center Increase Awareness and Fill Appointment Slots in Just 3 Months

Dry eyes are a common problem that many people only treat with drops - other treatment options are little known. The Dry Eye Center offers modern E-Eye therapy, which provides long-term relief, but clients were not aware of it.

The Challenge

Dry eye syndrome affects thousands of people, yet most only use drops without knowing about modern therapies that offer long-term improvement. The Dry Eye Center provides a specialized E-Eye therapy, but upon entering the market, it faced several challenges:

Low awareness of the solution – The therapy was unfamiliar to most people, and many perceived it as a marketing gimmick rather than a real solution.

Strong competition from large clinics – Bratislava is home to major eye care centers with massive advertising budgets, offering various alternative treatments.
Lack of reviews and references – As a newly established clinic, they had few case studies or patient testimonials, which could lead to skepticism.

IndustryClinicsClientDry Eye CenterServicesComprehensive strategy for acquiring new patientsGoalIncrease awareness of E-Eye therapy and attract new patients

The Steps That Worked

1

Conversion-focused landing page with clear messaging

Instead of promoting a broad range of services, we focused on one key message: How can we help with dry eyes? The page included a detailed explanation of the therapy, benefits, patient testimonials, and a step-by-step treatment process.

2

Strong visuals and video conten

We created banners and a video that spoke directly to the target audience—people experiencing daily dry eye discomfort and irritation. The video combined authentic footage of diagnostics and therapy, explaining the procedure and expected results.

3

Meta ads and a discount offer

Highly targeted ads reached individuals struggling with dry eyes. A 50% discount on the initial diagnostic visit (from the original €50 to €25) motivated patients to take the first step and see if the therapy was right for them.

Measurable Results

More than 225 inquiries in 3 months

Over three months, we generated more than 225 inquiries, with over 50 patients attending diagnostics and 25+ undergoing the full E-Eye therapy. This means that more than half of the patients who had the initial exam decided to proceed with the therapy. The campaign reached over 70,000 relevant individuals, and the cost per inquiry was highly competitive compared to industry standards.
Despite the clinic’s limited appointment hours (only 6 hours per week), it attracted enough patients to efficiently utilize its resources. The client praised the return on investment and the quality of the inquiries, ultimately deciding to extend the collaboration beyond the originally planned one-month period.

Success That Continues

Following the successful campaign, the client chose to continue working with us and expand marketing efforts to other services. This case study demonstrates that even a small, specialized clinic with limited appointment hours can benefit from marketing when the right strategies are applied.

225

inquiries in 3 months

70 000

relevant people reached by our campaigns

50

patients came for diagnosis

25

patients underwent E-Eye therapy

Client Testimonial

We have been working with the agency for three months across two of our projects. Right from the launch of the advertising campaign, we saw a significant increase in inquiries for our services. Since we operate in the healthcare sector, we greatly appreciated the agency’s strong focus on marketing within this industry. The collaboration on content creation has been seamless, and the quality of posts, graphics, and videos is exceptional. Overall, I am very satisfied with the service and would highly recommend it to anyone looking to invest in online advertising and achieve real results for their budget.

Ján Kriška