How We Helped HB Clinic Generate Over 1,200 Leads for a Sensitive Aesthetic Service
Marketing for aesthetic and gynecological procedures requires a sensitive approach, the right strategy and effective targeting. HB Clinic wanted to raise awareness of the Gynolaser procedure, which solves intimate problems for women. Promoting such treatments is a challenge given the limitations in advertising and the need to build trust.
The Challenge
The clinic’s doctor wanted to reach women facing issues that are often difficult to talk about. She knew her device could offer a fast, affordable, and highly effective solution. The challenge was how to communicate this information to women who might not even be aware such a solution exists—while maintaining discretion and trust. Her goal was not only to expand her client base but, more importantly, to help women dealing with issues that are often considered taboo.
Key challenges:
- Sensitive nature of the topic – Communication needed to be empathetic and discreet.
- Advertising restrictions – Platforms like Meta (Facebook and Instagram) do not allow direct targeting of health-related issues.
- Building trust – Since this was an intimate treatment, potential clients needed to see the clinic’s expertise and the procedure’s safety.
The Steps That Worked
1
Engaging Visual Content
At the start of the campaign, we filmed a series of videos featuring the doctor answering common questions in a clear and empathetic manner. This helped alleviate fears and build trust in the procedure.
2
Precise Targeting
We used a combination of broad targeting (women, mothers, older women), remarketing, and lookalike audiences based on acquired contacts, ensuring we reached the most relevant potential clients.
3
Conversion-Optimized Landing Page & Automated Communication
We created a clear and trustworthy landing page with reviews, FAQs, and a strong call to action. Additionally, we implemented automated email and SMS follow-ups to provide relevant information and maintain interest.
Measurable Results
1200 inquiries in one year
Our campaigns for HB Clinic generated over 1,200 inquiries in one year, with the clinic successfully scheduling 280 appointments. The return on investment in advertising exceeded expectations, and the client praised the campaign’s effectiveness. The ads reached over 200,000 relevant women, boosting both awareness and community engagement—Facebook followers increased by 2,000 and Instagram by 1,000.
Success That Continues
Following the success of the Gynolaser campaign, HB Clinic expanded our collaboration to promote additional aesthetic services, including laser hair removal, Botox, and mesotherapy. As a result, marketing efforts extended beyond a single treatment and contributed to the clinic’s overall growth.
inquiries during the year
agreed dates
women's intervention through advertising campaigns
increase in followers on Facebook and Instagram
Client Testimonial
A customer-focused approach, creativity, and delivery of promised results
We are extremely satisfied with both the services and the campaign support. A customer-focused approach, creativity, and delivery of promised results. Highly recommended! 👍
INSPIRED
SUCCESS
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