How We Helped AXON Clinic Become a Leading Neurorehabilitation Center in Prague

AXON Clinic in Prague faced low awareness of its specialized services and lacked a steady flow of new patients. Our goal was to increase awareness, build trust, and create a strategy for sustainable growth. The result was a significant increase in inquiries and an improved online presence.

The Challenge

Despite 30 years of experience in rehabilitation medicine and the use of advanced robotic devices, AXON Clinic faced several market challenges. The client lacked a stable system for acquiring new patients, leading them to terminate their partnership with their previous agency and seek our assistance. This situation, combined with low trust among pote

Key Challenges:

No stable patient acquisition channel after ending collaboration with the previous agency.
Low trust and awareness of the clinic’s specialized focus.
Sensitive nature of healthcare services in a highly competitive environment.

IndustryClinicsClientNeuroaxon (AXON)ServicesMeta Ads, Conversion Landing Page, Email CampaignGoalIncrease awareness of the clinic and develop a strategy for continuously reaching potential patients

The Steps That Worked

1

Targeted Advertising Strategy

We created highly targeted ads focusing on the Prague area. Instead of a general approach, we targeted specific groups of patients with conditions that the clinic specializes in (cerebral palsy, autism, multiple sclerosis, Parkinson’s disease) and particularly parents with children in need of rehabilitation.

2

Optimized Landing Page with Registration Form

We designed a clear and conversion-focused landing page containing all essential information and a simple registration form. This effectively communicated the benefits of AXON Clinic’s specialized rehabilitation program. To further increase inquiries, we also tested and utilized Facebook lead forms.

3

Educational Video Content

We produced an informational video explaining neurorehabilitation and its benefits for potential patients. This increased the clinic’s credibility and provided valuable content for the target audience.

Measurable Results

Effective demand costs

Since the beginning of our collaboration in October 2024, we have delivered remarkable results for AXON Clinic. With a total ad spend of €3,230, we successfully generated 378 high-quality inquiries from potential patients interested in specialized neurorehabilitation. This resulted in an impressively low cost per lead of just €8.56.

Our campaigns reached over 148,270 potential clients, with a stable click-through rate of 4.20%, significantly exceeding industry benchmarks in the healthcare sector. This success translated into increased brand awareness and the development of an engaged community on social media.

Ongoing Success

Our collaboration with AXON Clinic continues to drive a steady influx of new patients. Where the previous agency failed, we established an effective client acquisition system. Beyond quantitative results, we significantly boosted awareness of the clinic and its specialized rehabilitation program. The clinic has strengthened its position in areas where it was previously not well-known.

Our current strategy is designed for long-term growth, focusing on reaching new potential patients and further increasing awareness of the clinic’s unique expertise. Thanks to regional exclusivity and positive patient testimonials, AXON Clinic is gradually becoming the top choice for those seeking specialized neurorehabilitation.