How We Helped an Optical Store in a Small Town Gain New Customers

Carpathia Optics wanted to expand its reach and attract new customers. The challenge was to effectively set up an advertising campaign in a small region to bring not only inquiries, but also real customers. Thanks to a combination of precisely targeted ads, a well-chosen offer, and an optimized conversion page, they managed to bring a return on investment after the first few months.

The Challenge

Carpathia Optical Store had traditionally relied on local visibility—gaining customers due to its location in a medical center and recommendations from satisfied clients. The business had never used online advertising before, so it was crucial not only to deliver results but also to prove the return on investment.

Key Challenges:

Small locality and limited target audience – A small region means a rapidly exhausted target group, requiring flexible campaign adjustments.
Proper offer setup – The optical store wanted to attract real buyers, not just curious visitors.

IndustryClinicsClientCarpathia Optical StoreServicesComprehensive strategy for acquiring new customersGoalIncrease the number of customers and boost revenue

The Steps That Worked

1

Optimized Offer and Conversion Page

The initial 1+1 lens offer with the purchase of two pairs of glasses did not yield the expected results, so we adjusted it to a simpler offer of glasses starting at €79. Once this offer reached its full potential, we transitioned to a special multifocal lens discount of €140. These offers generated higher-quality inquiries and better returns.

2

Effective Ads and Video Content

We launched Meta ads featuring visuals of the optical store and a video showcasing eye exams and the benefits of multifocal lenses. The visuals were straightforward, clearly communicating the advantages.

3

Building Trust and Personalization

The conversion page included customer reviews, real staff photos, and an emphasis on the store’s local approach. This appealed to customers looking for not just a good price but also personalized service and quality care.

Measurable Results

Campaign return 9,000 euros

Thanks to well-structured campaigns, the optical store gained over 300 inquiries, with the first campaign yielding a return of €9,000 and the second generating over €7,000.

The client’s initial concerns about advertising effectiveness quickly disappeared—within the first few months, they saw that the ads were bringing real customers. The campaign reached over 70,000 people in the region, successfully attracting customers from outside the town and expanding the store’s client base.

Since the market is small, the effectiveness of ads gradually decreased. However, through active communication with the client, we were able to regularly adjust and optimize the offer to maintain stable results.

Success That Continues

The campaign not only helped the optical store increase its customer base but also strengthened its position in the region. Thanks to flexibility and quick adaptation based on results, we continue to deliver stable performance for the client. Carpathia Optical Store has gained new growth opportunities and expanded its visibility beyond its primary location.

300

campaign inquiries

9 000 €

return of the first campaign

70 000

Campaign outreach

Client Testimonial

We have been working with the agency on two of our projects for three months now. Right from the campaign setup and launch, we noticed a significant increase in inquiries for our services. Since we provide healthcare services, we greatly appreciated the company’s focus on promoting businesses in this sector. Content creation runs smoothly, and the quality of posts, graphics, and video is excellent. Overall, I am very satisfied with the service so far and would definitely recommend it to anyone looking to invest in online advertising and achieve real results for their investment.

Ján Kriška