How We Helped Okaset Become the Preferred Window Service Provider in Eastern Slovakia
Okaset faced challenges associated with seasonal demand and strong competition in the region. We will develop a marketing strategy that will allow us to achieve this goal on time and achieve the desired result. It is also possible for the partner to decide to use the cattle reproductive system or a combination of 726 additives.
The Challenge
Window servicing is a unique segment that is naturally affected by seasonality. During colder months, demand for window inspections rises, but so does competition. The key to success was effectively capturing this demand and standing out with a compelling offer that would convince customers to choose Okaset.
- Low customer trust and strong regional competition
- The need to educate customers on the importance of regular window maintenance
- Different market dynamics across cities in the Eastern Slovak region
The Steps That Worked
1
Maximizing the Potential of the Winter Season
Instead of reducing marketing efforts in winter, we strategically intensified our communication, focusing on heat loss inspection. This not only maintained demand but also significantly increased it, allowing us to take full advantage of the naturally high-interest period and attract more customers.
2
Regional Targeting with Gradual Expansion
We launched campaigns targeting key cities in Eastern Slovakia, including Košice, Prešov, and Poprad. After validating the success of our strategy, we gradually expanded to other locations such as Michalovce, Spišská Nová Ves, Sabinov, and Stará Ľubovňa.
3
Effective Conversion Pages and Redirected Campaigns
We developed targeted landing pages and optimized Facebook lead forms, directly addressing customers looking for energy-saving solutions during the heating season.
Measurable Results
Results that significantly exceeded expectations
During our collaboration, Okaset achieved remarkable results that far exceeded initial expectations:
- 726 high-quality inquiries with a total ad spend of €6,472, resulting in an average cost of €8.90 per acquired customer.
- A total campaign reach of 294,000 potential customers in Eastern Slovakia.
- A 76.7% increase in social media followers.
Winter months had traditionally been a period of higher demand, but with our targeted strategy focusing on window inspections and heat loss measurement, we amplified this interest even further. The result was a significant increase in inquiries and an even more efficient utilization of the seasonal potential.
Success That Continues
After a year and a half of successful collaboration, Okaset decided to continue working with our agency, recognizing our partnership as a key factor in their growth. What started as a small company primarily focused on window servicing has evolved into a comprehensive service provider with ambitions to strengthen its position in Eastern Slovakia and gradually expand into other regions.
quality inquiries
potential customer engagement
increase in followers on social networks
Client Testimonial
The campaigns brought us many paying customers
Our decision to collaborate with IS Agency was extremely positive. The advertising campaigns brought us many paying customers over the past year and significantly increased awareness of our company. Thank you for your professional and friendly approach.
INSPIRED
SUCCESS
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